An Open Letter to Technology Startup Marketers
Dear technology startup marketer, There seems to be a refrain as of late amongst a great many of you, and that refrain is “caution.” You’re “cautious” about the economy. You’re taking a “wait and see”...
View ArticleThe Van Halen Lesson
In the wake of CES, it turns out that the venerable party boys of hard rock, Van Halen, are teaching every marketer in technology a valuable lesson. That lesson is simple: launch in small venues. And...
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